Honored to receive the Malcolm Baldrige National Quality Award.

In 2014, Elevations Credit Union was honored to receive the Malcolm Baldrige National Quality Award, the nation’s only presidential honor for quality and organizational performance excellence. For us, this award is a testament to the passion and commitment we bring to our role in the lives of our members and the communities we serve.

About the Malcolm Baldrige National Quality Award.

The Malcolm Baldrige National Quality Award(opens in a new window) recognizes organizations for their achievements using the Baldrige Excellence Framework. The Framework focuses on leadership, strategic planning, customer focus, measurement, analysis and knowledge management, workforce focus, operations focus and results. Thousands of organizations worldwide — in the fields of education, healthcare, manufacturing, nonprofit/government service and small business — use Baldrige to guide their operations, improve performance and get sustainable results.

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Our path to performance excellence.

In 2009, while the country struggled through the recession, Elevations established our performance excellence focus with the goal to win the Malcolm Baldrige National Quality Award. Winning the Baldrige requires years of hard work, with a focus on service quality and continuous improvement. No other credit union had ever achieved this award, and at the time only three other Colorado companies had garnered this recognition. 

In November of 2014, our President and CEO, Gerry Agnes, received a personal call from U.S. Secretary of Commerce, Penny Pritzker, letting us know that we had done it. We were one of only four 2014 Malcolm Baldrige National Quality Award recipients.

A continuous focus on service.

The Baldrige Excellence Framework continues to be a key part of our strategic plan, inspiring our entire team to improve ourselves, our processes, our products and our service. The real reward is our loyal and growing base of satisfied members. That is, and always will be, how we ultimately measure our success.

We’re working toward consideration for the Malcolm Baldrige National Quality Award for a second time, and we achieved a key milestone in 2019 — the Peak Performance Award from Rocky Mountain Performance Excellence (RMPEx). As a prequalification for the national award, this recognition provides our team with valuable performance excellence feedback.

Baldrige Award Professional

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“The Baldrige framework helps drive our efforts to continuously improve our service for our membership and communities.” - Gerry Agnes, President & CEO of Elevations Credit Union


Sharing our journey.

As a Baldrige recipient, we are committed to sharing the best practices we’ve learned from our performance excellence journey. Since receiving the award, we’ve authored numerous articles for national and credit union publications, participated in a variety of conferences nationwide, and hosted Sharing Days for local and national organizations. 

We also produced and hosted “Colorado’s Path to Performance Excellence” in 2016. This engaging panel discussion for local business leaders along the Front Range featured Colorado Baldrige recipients. The event was moderated by an editor from the Harvard Business Review and included closing comments from Governor Hickenlooper.

We’ve pulled together a number of these resources below to help you and your organization on your path to performance excellence.

Resources for performance excellence.


More on our Baldrige journey.


Elevations coverage.

These articles dive into our performance excellence journey even further.


Committed to sharing best practices.

We look forward to sharing our performance excellence journey with you. For more information, please email in a new window) or call (800) 429-7626 x4000.